212°: The Extra Degree
by Mac Anderson
The 212° concept is one of the most powerful communication ideas that I have experienced in my 30 years as an entrepreneur.
A few years ago, Sam Parker and I wrote the Simple Truths gift book titled 212°: The Extra Degree, and it has been successful beyond my wildest dreams!
If you’re not familiar, here’s the idea:
At 211 degrees…water is hot.
At 212 degrees…it boils.
And with boiling water, comes steam.
And steam can power a locomotive.
And, it’s that one extra degree that…
Makes all the difference.
So many times, in business and in life, it’s that one extra degree of effort that separates the good from the great.
What I love about the 212° idea is that you can use it to fit your own needs. It may be 212° service that you’d like to reinforce, or 212° attitude, leadership, or quality. Or maybe, you’ll choose to build your entire culture around the 212° concept…to differentiate you from your competition.
The real beauty of 212° is the simplicity of the idea. Once explained…everybody gets it. And once you get it…it’s hard to forget!